What we look for in a franchisee

We strongly believe that the success of our franchisees is based on our franchisee-selection process and your desire to succeed. We consider that one of the most important attributes requires your commitment to listen and learn and make constant improvements in the way you operate your franchised business. In choosing franchisees, preference will be given to applicants who:

• Have breastfeeding and babywearing experience and a strong desire to help take care of mom’s needs so that mom can meet her baby’s needs.
• Are familiar with and involved in the community where the business is located
• Appreciate the benefits of working on a team and within a proven system of operation
• Are disciplined self-starters with a high level of personal integrity and have the desire to build and maintain long-term customer relationships
• Will actively work in and manage the business
• Have the funds to invest in the business, as well as the financial ability to survive the start-up phase while drawing a nominal salary
• Have the ability to get started within 120 days

Milkface® is a franchised operation that requires a total investment, including the initial franchise fee, of between $100,000 and $290,000 (depending on the size of the store) for a typical store. This amount excludes the GST, which is 100% refundable.

If funds are to be borrowed against the applicants' equity in their home, the repayment of this mortgage must be supported by a sufficient outside source of income (i.e. one spouse/partner who is otherwise employed).