The Mutual Investigation Process

We have developed a “Mutual Investigation Process” which allows both parties to exchange information in a sequential manner and proceed at their own pace. During this process you will be required to provide adequate information for us to evaluate your potential as a Milkface® franchisee. At the same time, you will be receiving sufficient information from us about the franchise opportunity that will allow you to decide if you wish to move forward at each stage of the application process.

Step 1. The Initial Enquiry
The first step is to thoroughly read the information above. If you are still interested in pursuing a Milkface® franchise, you should complete and submit the Initial On-line Enquiry Form located at the end of this section.

During this phase we will:

• Explain the total level of investment and minimum cash requirement
• Determine your preferred territory
• Discuss your time frame to opening
• Provide you with our Request for Information and Consideration Form

Step 2. Franchise Application
The next step is for you to complete the Request for Information and Consideration Form and forward it to our corporate office for our review.

Step 3. The Personal Meeting
We will review your Request for Information and Consideration Form within 5 business days. If you are qualified, your application will move forward in the award process and we will arrange a personal meeting at which time you will be required to execute a Confidentiality/Non-Disclosure Agreement prior to being provided with more in-depth information.

Step 4. Offer to Purchase Agreement
Should we mutually decide to proceed, the next step is for you to:

• Receive a copy of the Franchise Agreement and a copy of our Disclosure Document (the “Franchise Documentation”)
• You have a 14 day period in which to have the Franchise Documentation reviewed by a lawyer who is experienced in the field of franchising *

* We thoroughly review the Franchise Agreement with you so that you have a clear understanding of what is involved before you have it reviewed by a lawyer.

Step 5. Execute the Franchise Agreement
The next step is to execute the Franchise Agreement and pay the initial franchise fee plus GST.

Step 6. Find a Location
If a location hasn’t already been determined, your search for a suitable location within your territory will commence. Selecting the best location for your business is one of the most important decisions you'll ever make. We will provide you with our preferred site selection criteria to assist you in making the right decision about your location.

Step 7. Initial Training Program
You attend our Initial Training Program at one of our Corporate Stores in Ottawa, Ontario.

Step 8. Commence Business
You commence business as a Milkface® franchisee.

NOTE: This Mutual Investigation Process has been designed to assist the franchise applicant in determining if a Milkface® franchise meets their requirements. We reserve the right in our sole discretion to change and amend the sequence of events without notice.